# Cognitive analytics management of the customer lifetime value: an artificial neural network approach

> Research article (Journal of Enterprise Information Management, 2021) · cited 32× · AI/ML

**Wikidata**: [openalex:W3128809680](https://www.wikidata.org/wiki/openalex:W3128809680)  
**Source**: https://4ort.xyz/entity/cognitive-analytics-management-of-the-customer-lifetime-value-an-artificial-neural-network-approach