# Co-producing with consumers: how varying levels of control and co-production impact affect

> Research article (Marketing Letters, 2017) · cited 18× · AI/ML

**Wikidata**: [openalex:W2568219475](https://www.wikidata.org/wiki/openalex:W2568219475)  
**Source**: https://4ort.xyz/entity/co-producing-with-consumers-how-varying-levels-of-control-and-co-production-impact-affect