# Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

> Research article (Journal of Business Research, 2016) · cited 72× · AI/ML

**Wikidata**: [openalex:W2493481345](https://www.wikidata.org/wiki/openalex:W2493481345)  
**Source**: https://4ort.xyz/entity/co-creating-stakeholder-and-brand-identities-a-cross-cultural-consumer-perspective