# Co-creating corporate brand identity with online brand communities: A managerial perspective

> Research article (Journal of Business Research, 2018) · cited 153× · AI/ML

**Wikidata**: [openalex:W2884694603](https://www.wikidata.org/wiki/openalex:W2884694603)  
**Source**: https://4ort.xyz/entity/co-creating-corporate-brand-identity-with-online-brand-communities-a-managerial-perspective