# Co-branding strategy in cause-related advertising: the fit between brand and cause

> Research article (Journal of Product & Brand Management, 2017) · cited 59× · AI/ML

**Wikidata**: [openalex:W2609091888](https://www.wikidata.org/wiki/openalex:W2609091888)  
**Source**: https://4ort.xyz/entity/co-branding-strategy-in-cause-related-advertising-the-fit-between-brand-and-cause