# CO-BRANDING PARTNER SELECTION: THE IMPORTANCE OF BELIEF REVISION

> Research article (Journal of Business Economics and Management, 2016) · cited 12× · AI/ML

**Wikidata**: [openalex:W2473676376](https://www.wikidata.org/wiki/openalex:W2473676376)  
**Source**: https://4ort.xyz/entity/co-branding-partner-selection-the-importance-of-belief-revision