# Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers’ preferences

> Research article (Journal of Applied Statistics, 2016) · cited 18× · AI/ML

**Wikidata**: [openalex:W2299122692](https://www.wikidata.org/wiki/openalex:W2299122692)  
**Source**: https://4ort.xyz/entity/clustering-ranking-data-in-market-segmentation-a-case-study-on-the-italian-mcdonald-s-customers-preferences