# Closed-ended and open-ended fit articulation

> Research article (European Journal of Marketing, 2017) · cited 12× · AI/ML

**Wikidata**: [openalex:W2617012686](https://www.wikidata.org/wiki/openalex:W2617012686)  
**Source**: https://4ort.xyz/entity/closed-ended-and-open-ended-fit-articulation