# Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

> Research article (Journal of Consumer Marketing, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4362721021](https://www.wikidata.org/wiki/openalex:W4362721021)  
**Source**: https://4ort.xyz/entity/close-your-eyes-and-open-your-mind-how-closed-eyes-affect-evaluations-of-utilitarian-and-hedonic-advertising-appeals