# ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction

> Research article (Proceedings of the ACM Web Conference 2024, 2024) · cited 28× · AI/ML

**Wikidata**: [openalex:W4396757491](https://www.wikidata.org/wiki/openalex:W4396757491)  
**Source**: https://4ort.xyz/entity/clickprompt-ctr-models-are-strong-prompt-generators-for-adapting-language-models-to-ctr-prediction