# Choosing creativity: the role of individual risk and ambiguity aversion on creative concept selection in engineering design

> Research article (Research in Engineering Design, 2016) · cited 90× · AI/ML

**Wikidata**: [openalex:W2261191959](https://www.wikidata.org/wiki/openalex:W2261191959)  
**Source**: https://4ort.xyz/entity/choosing-creativity-the-role-of-individual-risk-and-ambiguity-aversion-on-creative-concept-selection-in-engineering-desi