# Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options

> Research article (Journal of Consumer Research, 2016) · cited 11× · AI/ML

**Wikidata**: [openalex:W2289514017](https://www.wikidata.org/wiki/openalex:W2289514017)  
**Source**: https://4ort.xyz/entity/choosing-between-two-evils-the-determinants-of-preferences-for-two-equally-goal-inconsistent-options