# Choice certainty in Discrete Choice Experiments: Will eye tracking provide useful measures?

> Research article (Journal of Choice Modelling, 2016) · cited 61× · AI/ML

**Wikidata**: [openalex:W2526588606](https://www.wikidata.org/wiki/openalex:W2526588606)  
**Source**: https://4ort.xyz/entity/choice-certainty-in-discrete-choice-experiments-will-eye-tracking-provide-useful-measures