# Childhood brand nostalgia: A new conceptualization and scale development

> Research article (Journal of Consumer Behaviour, 2016) · cited 46× · AI/ML

**Wikidata**: [openalex:W2344563933](https://www.wikidata.org/wiki/openalex:W2344563933)  
**Source**: https://4ort.xyz/entity/childhood-brand-nostalgia-a-new-conceptualization-and-scale-development