# Chatbots in frontline services and customer experience: An anthropomorphism perspective

> Research article (Psychology and Marketing, 2023) · cited 94× · AI/ML

**Wikidata**: [openalex:W4385706591](https://www.wikidata.org/wiki/openalex:W4385706591)  
**Source**: https://4ort.xyz/entity/chatbots-in-frontline-services-and-customer-experience-an-anthropomorphism-perspective