# Charting the reach and contribution of IMP literature in other disciplines: A bibliometric analysis

> Research article (Industrial Marketing Management, 2020) · cited 13× · AI/ML

**Wikidata**: [openalex:W3010239692](https://www.wikidata.org/wiki/openalex:W3010239692)  
**Source**: https://4ort.xyz/entity/charting-the-reach-and-contribution-of-imp-literature-in-other-disciplines-a-bibliometric-analysis