# Charting the Path to Purchase Using Topic Models

> Research article (Journal of Marketing Research, 2020) · cited 42× · AI/ML

**Wikidata**: [openalex:W3093275794](https://www.wikidata.org/wiki/openalex:W3093275794)  
**Source**: https://4ort.xyz/entity/charting-the-path-to-purchase-using-topic-models