# Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case

> Research article (International Journal of Retail & Distribution Management, 2016) · cited 236× · AI/ML

**Wikidata**: [openalex:W2342996172](https://www.wikidata.org/wiki/openalex:W2342996172)  
**Source**: https://4ort.xyz/entity/channel-design-to-enrich-customers-shopping-experiences-synchronizing-clicks-with-bricks-in-an-omni-channel-perspective-