# Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?

> Research article (Journal of Advertising, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4281652183](https://www.wikidata.org/wiki/openalex:W4281652183)  
**Source**: https://4ort.xyz/entity/changes-in-definitions-and-operationalizations-in-advertising-researchjustified-or-not