# Challenging the "integration imperative": A customer perspective on omnichannel journeys

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 64× · AI/ML

**Wikidata**: [openalex:W3211380102](https://www.wikidata.org/wiki/openalex:W3211380102)  
**Source**: https://4ort.xyz/entity/challenging-the-integration-imperative-a-customer-perspective-on-omnichannel-journeys