# Challenges at the marketing–operations interface in omni-channel retail environments

> Research article (Journal of Business Research, 2019) · cited 150× · AI/ML

**Wikidata**: [openalex:W2998626673](https://www.wikidata.org/wiki/openalex:W2998626673)  
**Source**: https://4ort.xyz/entity/challenges-at-the-marketingoperations-interface-in-omni-channel-retail-environments