# Challenges and opportunities for services marketers in a culturally diverse global marketplace

> Research article (Journal of Services Marketing, 2018) · cited 17× · AI/ML

**Wikidata**: [openalex:W2884558267](https://www.wikidata.org/wiki/openalex:W2884558267)  
**Source**: https://4ort.xyz/entity/challenges-and-opportunities-for-services-marketers-in-a-culturally-diverse-global-marketplace