# Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

> Research article (Journal of Interactive Marketing, 2020) · cited 93× · AI/ML

**Wikidata**: [openalex:W3042060276](https://www.wikidata.org/wiki/openalex:W3042060276)  
**Source**: https://4ort.xyz/entity/challenges-and-opportunities-for-marketing-scholars-in-times-of-the-fourth-industrial-revolution