# Challenges and opportunities for marketers in the emerging markets

> Research article (Journal of Business Research, 2018) · cited 41× · AI/ML

**Wikidata**: [openalex:W2795099661](https://www.wikidata.org/wiki/openalex:W2795099661)  
**Source**: https://4ort.xyz/entity/challenges-and-opportunities-for-marketers-in-the-emerging-markets