# Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

> Research article (International Journal of Advertising, 2019) · cited 1,309× · AI/ML

**Wikidata**: [openalex:W2954982670](https://www.wikidata.org/wiki/openalex:W2954982670)  
**Source**: https://4ort.xyz/entity/celebrity-vs-influencer-endorsements-in-advertising-the-role-of-identification-credibility-and-product-endorser-fit