# Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments

> Research article (Journal of Business Research, 2022) · cited 83× · AI/ML

**Wikidata**: [openalex:W4283592651](https://www.wikidata.org/wiki/openalex:W4283592651)  
**Source**: https://4ort.xyz/entity/celebrity-endorsement-in-international-destination-marketing-evidence-from-eye-tracking-techniques-and-laboratory-experi