# Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains

> Research article (Journal of Foodservice Business Research, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4287958895](https://www.wikidata.org/wiki/openalex:W4287958895)  
**Source**: https://4ort.xyz/entity/cause-related-marketing-and-its-impact-on-brand-image-and-loyalty-evidence-from-international-fast-food-chains