# Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote

> Research article (International Journal of Advertising, 2015) · cited 34× · AI/ML

**Wikidata**: [openalex:W2400098645](https://www.wikidata.org/wiki/openalex:W2400098645)  
**Source**: https://4ort.xyz/entity/cause-related-marketing-ads-in-the-eye-tracker-it-depends-on-how-you-present-who-sees-the-ad-and-what-you-promote