# Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals

> Research article (International Journal of Advertising, 2017) · cited 36× · AI/ML

**Wikidata**: [openalex:W2766177780](https://www.wikidata.org/wiki/openalex:W2766177780)  
**Source**: https://4ort.xyz/entity/caring-for-her-the-influence-of-presumed-influence-on-female-consumers-attitudes-towards-advertising-featuring-gender-st