# Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes

> Research article (Journal of Marketing Research, 2016) · cited 10× · AI/ML

**Wikidata**: [openalex:W2262165990](https://www.wikidata.org/wiki/openalex:W2262165990)  
**Source**: https://4ort.xyz/entity/capturing-context-sensitive-information-usage-in-choice-models-via-mixtures-of-information-archetypes