# Capturing behavioural outcomes through branded applications: the perspective of the investment model

> Research article (Internet Research, 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W4200496377](https://www.wikidata.org/wiki/openalex:W4200496377)  
**Source**: https://4ort.xyz/entity/capturing-behavioural-outcomes-through-branded-applications-the-perspective-of-the-investment-model