# Capabilities for market-shaping: triggering and facilitating increased value creation

> Research article (Journal of the Academy of Marketing Science, 2019) · cited 255× · AI/ML

**Wikidata**: [openalex:W2934927542](https://www.wikidata.org/wiki/openalex:W2934927542)  
**Source**: https://4ort.xyz/entity/capabilities-for-market-shaping-triggering-and-facilitating-increased-value-creation