# Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships

> Research article (Public Relations Review, 2024) · cited 32× · AI/ML

**Wikidata**: [openalex:W4399150079](https://www.wikidata.org/wiki/openalex:W4399150079)  
**Source**: https://4ort.xyz/entity/can-we-build-a-relationship-through-artificial-intelligence-ai-understanding-the-impact-of-ai-on-organization-public-rel