# Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour

> Research article (Entertainment Computing, 2018) · cited 24× · AI/ML

**Wikidata**: [openalex:W2883729311](https://www.wikidata.org/wiki/openalex:W2883729311)  
**Source**: https://4ort.xyz/entity/can-visual-familiarity-influence-attitudes-towards-brands-an-exploratory-study-of-advergame-design-and-cross-cultural-co