# Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 46× · AI/ML

**Wikidata**: [openalex:W3047549759](https://www.wikidata.org/wiki/openalex:W3047549759)  
**Source**: https://4ort.xyz/entity/can-t-touch-this-conceptualizing-the-customer-touchpoint-in-the-context-of-omni-channel-retailing