# Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses

> Research article (Journal of Advertising, 2020) · cited 84× · AI/ML

**Wikidata**: [openalex:W3088686867](https://www.wikidata.org/wiki/openalex:W3088686867)  
**Source**: https://4ort.xyz/entity/can-social-media-listening-platforms-artificial-intelligence-be-trusted-examining-the-accuracy-of-crimson-hexagons-now-b