# Can Masstige brands be introduced in the B2B markets? An exploratory study

> Research article (Industrial Marketing Management, 2023) · cited 23× · AI/ML

**Wikidata**: [openalex:W4385392056](https://www.wikidata.org/wiki/openalex:W4385392056)  
**Source**: https://4ort.xyz/entity/can-masstige-brands-be-introduced-in-the-b2b-markets-an-exploratory-study