# Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

> Research article (International Journal of Consumer Studies, 2022) · cited 45× · AI/ML

**Wikidata**: [openalex:W4220962945](https://www.wikidata.org/wiki/openalex:W4220962945)  
**Source**: https://4ort.xyz/entity/can-initial-trust-boost-intention-to-purchase-ayurveda-products-a-theory-of-consumption-value-tcv-perspective