# Can I Trust GenAI to Plan My Next Trip? A Multi-Method Approach to Optimizing Media Mix

> Research article (Journal of Travel Research, 2024) · cited 16× · AI/ML

**Wikidata**: [openalex:W4405725159](https://www.wikidata.org/wiki/openalex:W4405725159)  
**Source**: https://4ort.xyz/entity/can-i-trust-genai-to-plan-my-next-trip-a-multi-method-approach-to-optimizing-media-mix