# Can I surprise myself? A conceptual framework of surprise self-gifting among consumers

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 46× · AI/ML

**Wikidata**: [openalex:W2904248418](https://www.wikidata.org/wiki/openalex:W2904248418)  
**Source**: https://4ort.xyz/entity/can-i-surprise-myself-a-conceptual-framework-of-surprise-self-gifting-among-consumers