# Can generative artificial intelligence drive sustainable behavior? A consumer-adoption model for AI-driven sustainability recommendations

> Research article (Technology in Society, 2025) · cited 20× · AI/ML

**Wikidata**: [openalex:W4411540073](https://www.wikidata.org/wiki/openalex:W4411540073)  
**Source**: https://4ort.xyz/entity/can-generative-artificial-intelligence-drive-sustainable-behavior-a-consumer-adoption-model-for-ai-driven-sustainability