# Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?

> Research article (Food Quality and Preference, 2015) · cited 24× · AI/ML

**Wikidata**: [openalex:W2090335156](https://www.wikidata.org/wiki/openalex:W2090335156)  
**Source**: https://4ort.xyz/entity/can-consumer-segmentation-in-projective-mapping-contribute-to-a-better-understanding-of-consumer-perception