# Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form

> Research article (Industrial Marketing Management, 2022) · cited 19× · AI/ML

**Wikidata**: [openalex:W4210407054](https://www.wikidata.org/wiki/openalex:W4210407054)  
**Source**: https://4ort.xyz/entity/can-b2b-firms-benefit-from-competitors-advertising-a-dynamic-business-environment-perspective-on-an-emerging-communicati