# Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests

> Research article (Marketing Science, 2023) · cited 73× · AI/ML

**Wikidata**: [openalex:W4366487778](https://www.wikidata.org/wiki/openalex:W4366487778)  
**Source**: https://4ort.xyz/entity/can-ai-help-in-ideation-a-theory-based-model-for-idea-screening-in-crowdsourcing-contests