# Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store

> Research article (Appetite, 2016) · cited 171× · AI/ML

**Wikidata**: [openalex:W2502140856](https://www.wikidata.org/wiki/openalex:W2502140856)  
**Source**: https://4ort.xyz/entity/can-a-virtual-supermarket-bring-realism-into-the-lab-comparing-shopping-behavior-using-virtual-and-pictorial-store-repre