# BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

> Research article (Journal of Marketing, 2015) · cited 218× · AI/ML

**Wikidata**: [openalex:W2091483997](https://www.wikidata.org/wiki/openalex:W2091483997)  
**Source**: https://4ort.xyz/entity/byob-how-bringing-your-own-shopping-bags-leads-to-treating-yourself-and-the-environment