# Bygone eras vs. the good Ol' days: how consumption context and self-construal influence nostalgic appeal selection

> Research article (International Journal of Advertising, 2015) · cited 30× · AI/ML

**Wikidata**: [openalex:W2314607185](https://www.wikidata.org/wiki/openalex:W2314607185)  
**Source**: https://4ort.xyz/entity/bygone-eras-vs-the-good-ol-days-how-consumption-context-and-self-construal-influence-nostalgic-appeal-selection