# Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics

> Research article (Journal of Consumer Research, 2018) · cited 61× · AI/ML

**Wikidata**: [openalex:W2794011104](https://www.wikidata.org/wiki/openalex:W2794011104)  
**Source**: https://4ort.xyz/entity/buying-beauty-for-the-long-run-mis-predicting-liking-of-product-aesthetics