# Buyer–seller relational engagement and seller brand equity

> Research article (Journal of Business and Industrial Marketing, 2019) · cited 16× · AI/ML

**Wikidata**: [openalex:W3000193782](https://www.wikidata.org/wiki/openalex:W3000193782)  
**Source**: https://4ort.xyz/entity/buyerseller-relational-engagement-and-seller-brand-equity