# Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective

> Research article (Industrial Marketing Management, 2019) · cited 51× · AI/ML

**Wikidata**: [openalex:W2932643039](https://www.wikidata.org/wiki/openalex:W2932643039)  
**Source**: https://4ort.xyz/entity/buyer-supplier-relational-strength-and-buying-firm-s-marketing-capability-an-outside-in-perspective